GLOWiD K-Beauty Updates: Summer Edition

K-Beauty Monthly: 5 trends we're inspired by right now 🔍

Every season brings new needs, new trends and ideas. Right now, we see trends in South Korea moving in a direction that feels softer and smarter. We at GLOWiD love to dive into what's trending in the K-Beauty world and want to share it with you! 🔎 Here are five trends we're seeing right now that we hope are here to stay! 🫧

PDRN
Maybe you've seen the letters PDRN pop up here and there lately - both in serums, sheet masks, toners and on TikTok. PDRN stands for polydeoxyribonucleotide - a DNA fragment extracted from fish (usually salmon) that is used to support the skin's natural healing process. Originally used in aesthetic treatments, it is now appearing in topical products - focusing on soothing, strengthening and moisturizing the skin.

What makes PDRN so interesting is how well it fits into today's needs: it's an ingredient that works to strengthen skin from within, improve elasticity, calm inflammation and even skin tone - without causing irritation. And the best part? It works even for sensitive and reactive skin.

And yes - there is actually vegan PDRN. We can't reveal too much yet, but soon we'll be launching a new product at GLOWiD with just that - combined with vitamin C, glutathione and niacinamide. A lightweight essence toner with a documented effect on pores, radiance and structure. Keep your eyes open glow pro's! 👀

Butter skin
Butter skin is not about a dazzling glow, but about skin that is ultra-soft, plumped, moisturized and supple. The trend builds on the Korean focus on layering moisture, barrier strengthening and gentle exfoliation. To achieve the feeling, they work with textures that melt into the skin and ingredients that provide a long-lasting effect - such as ceramides, squalane, fatty acids and hyaluronic acid. Preferably in combination with a gentle PHA toner to refine the skin surface without disrupting moisture levels.

Here are some products to help you get there:

Prepare the skin with moisture:

• Vegan Kombucha Tea Essence (Dr. Ceuracle ) - hydrating, milky essence that improves elasticity, adds glow and balances

• Supple Preparation Unscented Toner (Klairs ) - moisture-rich toner that calms and prepares skin for the next step

Serum and oil-based moisture:

• Fundamental Watery Oil Drop (Klairs ) - Serum that deeply moisturizes and gives a lovely glow

• The 6 Peptide Skin Booster Serum (COSRX ) - boosts the skin, improves skin tone, acts as a porcelain tightener and sebum regulator

Emollient creams:

• Carrot + Niacinamide Moisturizing Cream Saturday Skin - smooths, soothes and softens

• Midnight Blue Calming Cream (Klairs) - perfect for sensitive, heat-affected skin

• Advanced Snail 92 All In One Cream (COSRX ) - moisturizes and plumps the skin from within

Skinification of makeup
Makeup is no longer just a tool to alter or cover - it is increasingly seen as an extension of skincare. In Korea, we see both base products and other makeup products being formulated with ingredients previously only seen in serums and creams.

This is clearly visible in:

• CLE CCC Cream - a color correcting ccc cream that moisturizes, protects with SPF 50 and evens out the skin, covering redness and blemishes

• House of Hur - where every lip product, blush and tint has been co-developed with makeup artists, and created with ceramides, panthenol and nourishing oils

Makeup is no longer a layer on top, but an extension of your skincare routine - and maybe that's why skinified makeup feels more relevant than ever right now.

Slow aging
Leaving the concept of "anti-aging" behind, we're seeing more people focusing on slow aging - a way to care for the skin over time, respecting its change. It's not about erasing, but about building. To moisturize, soothe, strengthen and maintain skin balance.

Ingredients such as PDRN, peptides, ceramides and mild retinoids are key here. But just as important is the feeling: to have a routine that provides security and to let the skin work at its own pace, with the right support.

Hydrogel masks
Hydrogel masks have become a real staple of Korean skincare - and it's not hard to see why. The cool gel molds to the face and lays down a soft layer that encapsulates moisture, soothes and provides an instant sense of recovery. Perfect after a day in the sun, after active ingredients or just when your skin needs a rest.

Our own Glow & Plump Hydrogel Mask has become a favorite thanks to its effect - but also its flexibility. You can use it for an hour for a quick boost, or leave it on for up to 6-8 hours, for example overnight. It doesn't slip off, doesn't feel sticky, and leaves skin plumped, hydrated and glowing.

Curious about more? Write to us at info@glowid.se or follow us on Instagram for more tips, news and behind-the-scenes! 💌

With love,
Team GLOWiD ❤️