Ingredient focus - Rice

For centuries, rice has been a central part of Asian culture not only as food but also as a skincare ingredient. For generations, rice water and rice extract have been used to promote clearer, smoother skin. But what is it that makes this seemingly simple ingredient so powerful in skincare? In this blog post, we delve into the skincare ingredient rice and take a closer look at some new additions to the popular Rice Line from I'm From .

When used in skincare products, rice brings a host of benefits to the skin. Firstly, it is known for its brightening effect. It is also rich in antioxidants, including vitamin E, ferulic acid and oryzanol which help protect the skin from external stresses. In addition, rice has a moisturizing and balancing effect while helping to even out skin tone. It is a gentle but effective ingredient suitable for most skin types, including sensitive skin.

I'm From Rice Line

I'm From's Rice Line has quickly gone viral and is loved by many around the world. The line is based on carefully selected rice extracts from Goami rice, a special type of rice that is rich in nutrition and traditionally used in Korean skincare. The products in the range are formulated with high levels of rice extract and combine this with modern ingredients to create results-driven products that deliver both radiance and long-lasting hydration.

We are now expanding the I'm From Rice Line with five new products: Rice Whip Facial Cleanser, Black Rice Toner, Rice Sheet Mask, Rice Glow Peel Off Mask and Rice Toner Pad, all designed to enhance the skin's natural radiance and provide healthy, balanced skin.

Rice Whip Facial Cleanser
This water-based cleanser has a soft and creamy texture that transforms into a rich, airy foam when it comes into contact with water. The cleanser has deep cleansing and balancing properties. At the same time, it exfoliates thanks to a combination of Salicylic Acid (BHA), Gluconolactone (PHA) and Lactic Acid (AHA), which helps to work on the skin's texture and even out the skin tone.

Black Rice Toner
This is a new generation rice toner specifically developed for combination to acne prone skin. Inspired by I'm From's best-selling original formula, it provides lightweight hydration while balancing sebum production.
Light & balanced that moisturizes the skin without feeling heavy. Works smoothing and helps prevent clogged pores.
Key ingredients:
Black rice from Jindo in Korea, fermented for 100 days for maximum effect.
Panthenol (B5)- soothes and protects, strengthens the skin's barrier function.
Niacinamide- balances sebum production and evens skin tone.
Glycolic acid (AHA)- exfoliates the skin and evens out the skin structure.

Rice Glow Peel Off Mask
This is a peel-off mask that gives the skin a natural glow.
The mask is applied as a creamy and cooling formula that after 40 minutes transforms into a transparent peel-off mask.
Improves the skin's natural glow and provides a cooling and soothing sensation upon application.
Key ingredients:
Rice Protein Complex™ (Yeoju rice extract, hydrolyzed rice protein, rice amino acids): Nutritious components from rice that help improve skin's glow, strengthen elasticity and maintain an even moisture level.
Niacinamide: Helps even out skin tone and improve skin radiance.
Panthenol (Provitamin B5): Helps soothe and moisturize skin.
Allantoin: A soothing ingredient that helps reduce irritation and supports skin recovery.
Ceramide NP: Strengthens and moisturizes skin.

Rice Sheet Mask
This sheet mask is a real moisture bomb formulated with 60% rice extract from Goami rice. The essence has a milky white, nutrient-rich texture that encapsulates moisture in the skin and has a softening and smoothing effect. Inspired by I'm From's best-selling Rice Toner, the mask also contains other nourishing ingredients to help strengthen the skin barrier. Perfect to use as a quick boost before a special day or when needed.

Rice Toner Pad
Soft toner pads enriched with Yeoju rice extract and rice bran extract. The acclaimed Rice Toner is now available in a convenient pad format - a quick and easy solution for even skin tone and deep hydration.
Perfect for both daily use and as a moisturizing mask.
Key ingredients:
Yeoju Rice Extract & Rice Bran Extract (Oryza Sativa Extract/Bran Extract)- rich in vitamins, minerals and antioxidants that naturally even out skin tone.
Niacinamide - multifunctional ingredient that helps to even out skin tone and add radiance to the skin.
Adenosine - known to strengthen the skin barrier and support skin elasticity.
Dipotassium Glycyrrhizate (licorice root derivative) - soothing ingredient that strengthens the skin barrier and can help reduce the appearance of redness and irritation.

Whether you're new to Korean skincare or already a loyal fan of I'm From, Rice Line is the perfect choice for those looking to restore radiance and even out skin tone. Rice is more than just a kitchen staple, it is also a powerful ingredient with a long tradition of nourishing and strengthening the skin. With the launch of the new products in the range, Rice Whip Facial Cleanser, Black Rice Toner, Rice Sheet Mask, Rice Glow Peel Off Mask and Rice Toner Pad, it has never been easier to create a complete skincare routine with rice as the common thread. Whatever your skin type, there is a product for everyone from the Rice Line to help you achieve smoother, balanced and glowing skin.

If you have questions or concerns about I'm From's news or want product recommendations, you are always welcome to write to us at info@glowid.se and we will help you further there <3