Their slogan "Nature as it is, it's I'm From" stands for their message of valuing and using the natural beauty of nature. I'm From works very transparently by, in addition to a regular list of ingredients, also listing the place of origin of the main ingredient and the name of the farm on which it was harvested.

I'm From stands for natural skin care and natural ingredients taken from Korean nature with inspiration from traditional natural remedies used to relieve various skin problems. They have become known for their safe and at the same time very effective products, adapted for all skin types that help a healthier skin.